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Born This Way Super Coverage Multi-Use Concealer Butterscotch dupes and alternatives Too Faced

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, without silicones.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

The equivalent shade and the most similar concealer overall.

The match
Glossier
Medium Tan 4
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
83
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$14 less (39%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $22SephoraSephora$14 less (39%)

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. Shade match 40
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Described as deep tan, yours as rich deepBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as deep tan, yours as rich deep · Buildable rather than full coverage

    Retailer shade note: deep tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as rich deep

    View match
  3. Shade match 40
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Described as tan, yours as rich deepSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as tan, yours as rich deep · Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: tan with neutral cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. Palladio Beauty Powder Finish Liquid Foundation

    Honey

    Palladio Beauty Powder Finish Liquid Foundation, shade Honey

    • Looks identical
    • Deep tan · Warm undertone

    $14.99

  2. Palladio Beauty Skin Tint

    Tan Honey

    Palladio Beauty Skin Tint, shade Tan Honey

    • Looks identical
    • Tan · Warm undertone

    $15.99

  3. Well People Skinforia Serum Foundation

    36 Tan Warm

    Well People Skinforia Serum Foundation, shade 36 Tan Warm

    • Very close colour
    • Tan · Warm undertone

    $21

  4. L'Oréal Paris True Match Super-Blendable Foundation

    W9 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W9 Warm Medium Deep

    • Very close colour
    • Tan · Warm undertone

    $13.99

  5. BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey

    BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

  6. BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey

    BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.

ComparedYour shadeButterscotchClosest matchMedium Tan 4Score
Shade match55% of overall89
Colour83#aa734e#b27646Close colourColour difference 3.3 (0 is identical)
Depth96TanTanSameDepth difference: 2.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4.

Same or better

  • $14 less
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy Medium Tan 4

Best price
$22SephoraSephora
$14 less (39%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.