Born This Way Super Coverage Multi-Use Concealer Butterscotch dupes and alternatives Too Faced
4.3 (8,182)·Tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Described as deep, yours as rich deep· Olive rather than warm undertone
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as rich deep · Olive rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same warm undertone· Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Described as deep, yours as rich deep· Matte rather than natural finish
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same warm undertone· Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Described as deep, yours as rich deep· Matte rather than natural finish
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Described as deep, yours as rich deep· Neutral rather than warm undertone
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Described as deep, yours as rich deep · Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.
ComparedYour shadeButterscotchClosest match35.0 Rich AmberHow they compareScore
Shade match55% of overall85
Colour60%79#aa734e#b17e58Close colourColour difference 3.8 (0 is identical)
Depth15%87TanTanSameDepth difference: 5.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 89/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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