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Born This Way Super Coverage Multi-Use Concealer Butterscotch dupes and alternatives Too Faced

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Normal0
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Only showing matches with medium coverage, vegan.

  • 5 matches have no coverage listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

The equivalent shade and the most similar concealer overall.

The match
NYX Professional Makeup
Deep Golden
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. Palladio Beauty Powder Finish Liquid Foundation

    Honey

    Palladio Beauty Powder Finish Liquid Foundation, shade Honey

    • Looks identical
    • Deep tan · Warm undertone

    $14.99

  2. Palladio Beauty Skin Tint

    Tan Honey

    Palladio Beauty Skin Tint, shade Tan Honey

    • Looks identical
    • Tan · Warm undertone

    $15.99

  3. Well People Skinforia Serum Foundation

    36 Tan Warm

    Well People Skinforia Serum Foundation, shade 36 Tan Warm

    • Very close colour
    • Tan · Warm undertone

    $21

  4. L'Oréal Paris True Match Super-Blendable Foundation

    W9 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W9 Warm Medium Deep

    • Very close colour
    • Tan · Warm undertone

    $13.99

  5. BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey

    BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

  6. BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey

    BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.

ComparedYour shadeButterscotchClosest matchDeep GoldenScore
Shade match55% of overall99
Colour98#aa734e#aa734cLooks identicalColour difference 0.6 (0 is identical)
Depth100TanTanSameDepth difference: 0.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Deep Golden

Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.