Born This Way Super Coverage Multi-Use Concealer Caramel dupes and alternatives Too Faced
4.3 (8,182)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim not settling into lines
Differences: Radiant rather than natural finish· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
77
Finish & visual result
56
Wear & performance
59
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry/combination skin
Matches: Same natural finish· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Described as medium tan, yours as rich deep
Score details
Shade match
40
Finish & visual result
91
Wear & performance
86
Skin suitability
84
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as medium tan, yours as rich deep · Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: medium deep with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Caramel (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Caramel. Every attribute compared, with its share of the score.
ComparedYour shadeCaramelClosest match43.0 Deep HoneyHow they compareScore
Shade match55% of overall78
Colour60%80#9d6646#a16e55Close colourColour difference 3.7 (0 is identical)
Overall match 85/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$25.01 less (69%)
