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Born This Way Super Coverage Multi-Use Concealer Caramel dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form, without silicones.

  • 6 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
CaramelChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
43.0 Deep Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
78out of 100
Colour
80
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Caramel (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Close colour
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW50

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW50

    • Looks identical
    • Deep tan · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    385 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 385 Medium

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  3. Tarte CC color-correcting tinted serum

    Rich

    Tarte CC color-correcting tinted serum, shade Rich

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW55

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW55

    • Very close colour
    • Deep tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    9 Guinea

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 9 Guinea

    • Very close colour
    • Deep tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest match43.0 Deep HoneyScore
Shade match55% of overall78
Colour80#9d6646#a16e55Close colourColour difference 3.7 (0 is identical)
Depth92Deep tanDeep tanSameDepth difference: 3.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey.

Same or better

  • $6 less
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 43.0 Deep Honey

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.