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Born This Way Super Coverage Multi-Use Concealer Caramel dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form, without talc or alcohol denat.

  • 6 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 23W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
CaramelChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
23W
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
40out of 100
Colour
75
Depth
88
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deepWhy it matches
Best price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    22NW
    Shade match 40
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperDescribed as deep tan, yours as rich deepBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Described as deep tan, yours as rich deep · Buildable rather than full coverage

    Retailer shade note: deep tan with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Caramel (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Close colour
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW50

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW50

    • Looks identical
    • Deep tan · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    385 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 385 Medium

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  3. Tarte CC color-correcting tinted serum

    Rich

    Tarte CC color-correcting tinted serum, shade Rich

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW55

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW55

    • Very close colour
    • Deep tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    9 Guinea

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 9 Guinea

    • Very close colour
    • Deep tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest shade match23WScore
Shade match55% of overall40
Colour75#9d6646#995b34Close colourColour difference 4.2 (0 is identical)
Depth88Deep tanDeepCloseDepth difference: 5.0
Retailer descriptionRich deepDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W.

Same or better

  • $6 less
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Retailer describes it as deep, yours as rich deep
  • Slightly warmer undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 23W

Best price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.