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Born This Way Super Coverage Multi-Use Concealer Caramel dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage, without talc.

  • 6 matches have no coverage listed and are not shown.
  • 7 matches have no skin type listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 5C1

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Mercier
5C1
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
40out of 100
Colour
59
Depth
84
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deepWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 40
    $34SephoraSephora$2 less (6%)

    Matches: Same neutral undertoneSame natural finishBoth claim not settling into lines

    Differences: Described as medium, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as medium, yours as rich deep · Medium rather than full coverage

    Retailer shade note: medium with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Caramel (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Close colour
    • Deep · Neutral undertone

    $48

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW50

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW50

    • Looks identical
    • Deep tan · Neutral undertone

    $46

  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    385 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 385 Medium

    • Very close colour
    • Deep tan · Neutral undertone

    $52

  3. Tarte CC color-correcting tinted serum

    Rich

    Tarte CC color-correcting tinted serum, shade Rich

    • Very close colour
    • Deep tan · Neutral undertone

    $42

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW55

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW55

    • Very close colour
    • Deep tan · Neutral undertone

    $39

  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    9 Guinea

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 9 Guinea

    • Very close colour
    • Deep tan · Neutral undertone

    $12

  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 5C1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest shade match5C1Score
Shade match55% of overall40
Colour59#9d6646#9e542cSlight colour differenceColour difference 6.4 (0 is identical)
Depth84Deep tanDeepSome differenceDepth difference: 6.4
Retailer descriptionRich deepMedium tanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 62/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 5C1.

Same or better

  • $2 less
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Retailer describes it as medium tan, yours as rich deep
  • Slightly cooler undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy 5C1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.