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Born This Way Super Coverage Multi-Use Concealer Caramel dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in serum form, without talc.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer N9

The equivalent shade and the most similar concealer overall.

The match
L'Oréal Paris
N9
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
Overall match
74out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Shade match
85out of 100
Colour
75
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16.99Ulta BeautyUlta Beauty
$19.01 less (53%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Camel
    Shade match 71
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N10
    Shade match 81
    $16.99Ulta BeautyUlta Beauty(product price)$19.01 less (53%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than natural finishNot marketed for normal/dry/combination skin

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 68
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C10
    Shade match 74
    $16.99Ulta BeautyUlta Beauty(product price)$19.01 less (53%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W9.5
    Shade match 67
    $16.99Ulta BeautyUlta Beauty(product price)$19.01 less (53%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Caramel (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Close colour
    • Deep · Neutral undertone

    $48

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW50

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW50

    • Looks identical
    • Deep tan · Neutral undertone

    $46

  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    385 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 385 Medium

    • Very close colour
    • Deep tan · Neutral undertone

    $52

  3. Tarte CC color-correcting tinted serum

    Rich

    Tarte CC color-correcting tinted serum, shade Rich

    • Very close colour
    • Deep tan · Neutral undertone

    $42

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW55

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW55

    • Very close colour
    • Deep tan · Neutral undertone

    $39

  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    9 Guinea

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 9 Guinea

    • Very close colour
    • Deep tan · Neutral undertone

    $12

  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in N9, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest matchN9Score
Shade match55% of overall85
Colour75#9d6646#ab663aClose colourColour difference 4.2 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 74/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in N9.

Same or better

  • $19.01 less
  • Same neutral undertone
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • Not marketed for normal/dry/combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy N9

Best price
$16.99Ulta BeautyUlta Beauty
$19.01 less (53%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.