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Born This Way Super Coverage Multi-Use Concealer Chai dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, without alcohol denat.

  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 6W1

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
ChaiChange shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Laura Mercier
6W1
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
88
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Fit Me Natural Finish Concealer

    Dark Coffee
    Shade match 81
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Same natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin

    Retailer shade note: 070 beige deep

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony
    Shade match 57
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Chai (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Maple

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Maple

    • Close colour
    • Very deep · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    28D

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 28D

    • Looks identical
    • Very deep · Warm undertone

    $47

    SephoraView at Sephora
  2. Refy Skin Base Hydrating Gel Skin Tint

    250W

    Refy Skin Base Hydrating Gel Skin Tint, shade 250W

    • Looks identical
    • Very deep · Warm undertone

    $40

    SephoraView at Sephora
  3. Rude Perfect Base Foundation Stick

    19W Deep Warm

    Rude Perfect Base Foundation Stick, shade 19W Deep Warm

    • Looks identical
    • Very deep · Warm undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  4. Makeup By Mario SurrealSkin Natural Finish Foundation

    27 W

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 27 W

    • Looks identical
    • Very deep · Warm undertone

    $48

    SephoraView at Sephora
  5. Tarte Timeless Hydrating Foundation

    60H Mahogany Honey

    Tarte Timeless Hydrating Foundation, shade 60H Mahogany Honey

    • Looks identical
    • Very deep · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    535N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 535N

    • Looks identical
    • Very deep · Warm · peach undertone

    $53

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest match6W1Score
Shade match55% of overall92
Colour88#764429#7d4127Very close colourColour difference 2.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 6W1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.