Beautler.Your beauty butler

Born This Way Super Coverage Multi-Use Concealer Chai dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with buildable coverage, in liquid form, without silicones.

  • 3 matches have no coverage listed and are not shown.
  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
ChaiChange shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
24N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
73out of 100
Colour
74
Depth
84
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Chai (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Maple

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Maple

    • Close colour
    • Very deep · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    28D

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 28D

    • Looks identical
    • Very deep · Warm undertone

    $47

    SephoraView at Sephora
  2. Refy Skin Base Hydrating Gel Skin Tint

    250W

    Refy Skin Base Hydrating Gel Skin Tint, shade 250W

    • Looks identical
    • Very deep · Warm undertone

    $40

    SephoraView at Sephora
  3. Rude Perfect Base Foundation Stick

    19W Deep Warm

    Rude Perfect Base Foundation Stick, shade 19W Deep Warm

    • Looks identical
    • Very deep · Warm undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  4. Makeup By Mario SurrealSkin Natural Finish Foundation

    27 W

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 27 W

    • Looks identical
    • Very deep · Warm undertone

    $48

    SephoraView at Sephora
  5. Tarte Timeless Hydrating Foundation

    60H Mahogany Honey

    Tarte Timeless Hydrating Foundation, shade 60H Mahogany Honey

    • Looks identical
    • Very deep · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    535N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 535N

    • Looks identical
    • Very deep · Warm · peach undertone

    $53

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest match24NScore
Shade match55% of overall73
Colour74#764429#874c2aClose colourColour difference 4.4 (0 is identical)
Depth84Very deepDeepSome differenceDepth difference: 6.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.

Same or better

  • $6 less
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than warm undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 24N

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.