Born This Way Super Coverage Multi-Use Concealer Chai dupes and alternatives Too Faced
Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Formulation
- Liquid0
- Cream1
- Serum0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, with a matte finish.
- 3 matches have no coverage listed and are not shown.
Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Cacao
The equivalent shade and the most similar concealer overall.
ChaiChange shade
- Overall match
- 80out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 60
- Shade match
- 92out of 100
- Colour
- 88
- Depth
- 94
- Undertone
- 100
SephoraYour shade $36 at Sephora
Where to buy Cacao
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Chai (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Maple
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Maple
- Close colour
- Very deep · Neutral undertone
$49
Closest foundations
28D
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 28D
- Looks identical
- Very deep · Warm undertone
$47
250W
19W Deep Warm
Rude Perfect Base Foundation Stick, shade 19W Deep Warm
- Looks identical
- Very deep · Warm undertone
$8.75
27 W
Makeup By Mario SurrealSkin Natural Finish Foundation, shade 27 W
- Looks identical
- Very deep · Warm undertone
$48
60H Mahogany Honey
Tarte Timeless Hydrating Foundation, shade 60H Mahogany Honey
- Looks identical
- Very deep · Warm undertone
$42
535N
Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 535N
- Looks identical
- Very deep · Warm · peach undertone
$53
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Soft Matte Complete Concealer in Cacao, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Soft Matte Complete Concealer in Cacao.
Same or better
- Very close colour
- Same warm undertone
- Medium rather than full coverage
- Claims a blurring effect
- Both claim not settling into lines
Different
- Matte finish instead of natural
- Does not claim a lightweight feel
- Not marketed for dry skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Where to buy Cacao
SephoraYour shade $36 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.