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Born This Way Super Coverage Multi-Use Concealer Chestnut dupes and alternatives Too Faced

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, without talc.

  • 8 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
ChestnutChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
44.0 Deep Natural
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
85out of 100
Colour
75
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    6C1
    Shade match 73
    $34SephoraSephora$2 less (6%)

    Matches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Natural Finish Concealer

    Dark Coffee
    Shade match 83
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin

    Retailer shade note: 070 beige deep

    Medium confidence· Digital match

    View match
  3. #4 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W
    Shade match 80
    $32SephoraSephora$4 less (11%)

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Chestnut (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Maple

    Too Faced Born This Way Soft Matte Foundation, shade Maple

    • Slight colour difference
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Looks identical
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  2. Urban Decay Face Bond Self Setting Waterproof Foundation

    33

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 33

    • Looks identical
    • Deep · Neutral undertone

    $40

    SephoraView at Sephora
  3. Chanel LES BEIGES Water-Fresh Complexion Touch

    BD121

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BD121

    • Looks identical
    • Deep · Neutral undertone

    $72

    Ulta BeautyView at Ulta Beauty
  4. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    42N Mahogany

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 42N Mahogany

    • Looks identical
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. e.l.f. Cosmetics Soft Glam Satin Foundation

    53 Deep Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 53 Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup

    Deep

    Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup, shade Deep

    • Very close colour
    • Deep · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut. Every attribute compared, with its share of the score.

ComparedYour shadeChestnutClosest match44.0 Deep NaturalScore
Shade match55% of overall85
Colour75#86563b#825b4aClose colourColour difference 4.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural.

Same or better

  • $6 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 44.0 Deep Natural

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.