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Born This Way Super Coverage Multi-Use Concealer Chestnut dupes and alternatives Too Faced

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Medium0
  • Full0
  • Buildable0

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, vegan.

  • 8 matches have no skin type listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Natural Finish Concealer Dark Coffee

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
ChestnutChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Maybelline
Dark Coffee
Depth and undertone: Deep · Neutral
Finish and coverage: Natural finish
Overall match
79out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
0
Shade match
83out of 100
Colour
76
Depth
84
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Chestnut (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Maple

    Too Faced Born This Way Soft Matte Foundation, shade Maple

    • Slight colour difference
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Looks identical
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  2. Urban Decay Face Bond Self Setting Waterproof Foundation

    33

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 33

    • Looks identical
    • Deep · Neutral undertone

    $40

    SephoraView at Sephora
  3. Chanel LES BEIGES Water-Fresh Complexion Touch

    BD121

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BD121

    • Looks identical
    • Deep · Neutral undertone

    $72

    Ulta BeautyView at Ulta Beauty
  4. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    42N Mahogany

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 42N Mahogany

    • Looks identical
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. e.l.f. Cosmetics Soft Glam Satin Foundation

    53 Deep Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 53 Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup

    Deep

    Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup, shade Deep

    • Very close colour
    • Deep · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Natural Finish Concealer in Dark Coffee, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut. Every attribute compared, with its share of the score.

ComparedYour shadeChestnutClosest matchDark CoffeeScore
Shade match55% of overall83
Colour76#86563b#794c36Close colourColour difference 4.1 (0 is identical)
Depth84DeepDeepSome differenceDepth difference: 6.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 79/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in Dark Coffee.

Same or better

  • $25.01 less
  • Same neutral undertone
  • Same natural finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Dark Coffee

Match price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.