Born This Way Super Coverage Multi-Use Concealer Cloud dupes and alternatives Too Faced
4.3 (8,182)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
$12.99Ulta Beauty(product price)$23.01 less (64%)4.2 (11,365)
Matches: Very close colour· Same neutral undertone· Both claim not settling into lines
Differences: Radiant rather than natural finish· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
56
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry/combination skin
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly deeper· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
84
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cloud (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 00 Neutral, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cloud. Every attribute compared, with its share of the score.
ComparedYour shadeCloudClosest shade match00 NeutralHow they compareScore
Shade match55% of overall96
Colour60%93#f9ddc8#f4ddcaVery close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type100%33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cloud. Every attribute compared, with its share of the score.
ComparedYour shadeCloudClosest overall alternative13.0 Light NaturalHow they compareScore
Shade match55% of overall90
Colour60%87#f9ddc8#f0d2baVery close colourColour difference 2.7 (0 is identical)
Overall match 92/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
