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Born This Way Super Coverage Multi-Use Concealer Cloud dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol7Vegan, applied. RemoveCruelty-free5Oil-free0With SPF0Mineral0

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Only showing matches vegan, without talc.

  • 23 matches have no vegan claim listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 110

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
CloudChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Maybelline
110
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant finish
Shade match
91out of 100
Colour
93
Depth
94
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 1W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
CloudChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
1W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Natural Finish Concealer

    005 Ivory
    Shade match 89
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal/dry/combination skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    8B porcelain beige
    Shade match 87
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 86
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12S fair
    Shade match 84
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    High confidence· Digital match

    View match
  5. #7 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    2C
    Shade match 72
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: very fair with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cloud (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Slight colour difference
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 15 Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  2. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    0.5N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 0.5N

    • Looks identical
    • Very fair · Neutral undertone

    $55

    SephoraView at Sephora
  3. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Bisque 1N

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Bisque 1N

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 0N1 Silk

    • Looks identical
    • Very fair · Neutral undertone

    $54

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    120

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $40

    SephoraView at Sephora
  6. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    2F

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 2F

    • Looks identical
    • Very fair · Neutral undertone

    $47

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 110, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cloud. Every attribute compared, with its share of the score.

ComparedYour shadeCloudClosest shade match110Score
Shade match55% of overall91
Colour93#f9ddc8#f4d6c2Very close colourColour difference 1.8 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 73/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 110.

Same or better

  • $23.01 less
  • Very close colour
  • Same neutral undertone
  • Both claim not settling into lines

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cloud. Every attribute compared, with its share of the score.

ComparedYour shadeCloudClosest overall alternative1WScore
Shade match55% of overall83
Colour86#f9ddc8#fae5d4Very close colourColour difference 2.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W.

Same or better

  • $6 less
  • Very close colour
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 110

Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 1W

Best price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.