Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Skin type
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Avoid an ingredient
7 of 31 matches
Only showing matches with full coverage, cruelty-free.
The equivalent shade and the most similar concealer overall.
SephoraYour shade $36 at Sephora
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Same neutral undertoneSame natural finishSame full coverage
Differences: Slightly deeper
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper
Retailer shade note: Very Fair, Neutral
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beauty$39View at Ulta BeautySephoraCosts $3 moreMatches: Same natural finishSame full coverageClaims a skin-like finish
Differences: Slightly deeperSlightly cooler undertone
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone
Retailer shade note: Very Fair, Cool Pink
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (64%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyThe closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cloud (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Swan
$49
15 Fair Neutral
$18.99
0.5N
$55
Bisque 1N
$36
0N1 Silk
$54
120
$40
2F
$47
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cloud. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110.
12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.
SephoraYour shade $36 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
