Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced
Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 30 matches
Only showing matches with medium coverage, without alcohol denat or silicones.
- 1 match has no coverage listed and is not shown.
Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 9.5 N
The equivalent shade: scored on colour, depth and undertone only.
CocoaChange shade
- Shade match
- 86out of 100
- Colour
- 78
- Depth
- 90
- Undertone
- 100
SephoraYour shade $36 at Sephora
Where to buy Tone 9.5 N
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
CocoaChange shade
- Overall match
- 79out of 100
- Shade (Shade match)
- 83
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 50
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Where to buy Rich
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Cocoa
Too Faced Born This Way Soft Matte Foundation, shade Cocoa
- Very close colour
- Very deep · Neutral undertone
$48
Closest foundations
546N
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 546N
- Looks identical
- Very deep · Neutral undertone
$48
BR152
Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR152
- Looks identical
- Very deep · Neutral undertone
$72
400 Neutral
L'Oréal Paris Lumi Le Glow Skin Tint, shade 400 Neutral
- Looks identical
- Very deep · Neutral undertone
$16.99
7N Neutral
Neutral Deep
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep
- Looks identical
- Very deep · Neutral undertone
$39
Atelier R3
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R3
- Looks identical
- Very deep · Neutral undertone
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 9.5 N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kosas Revealer Super Creamy + Brightening Concealer in Tone 9.5 N.
Same or better
- $4 less
- Same neutral undertone
- Medium rather than full coverage
- Claims a skin-like finish
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Radiant finish instead of natural
- No long-wear claim
- Does not claim not settling into lines
- Does not claim a lightweight feel
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Why the closest overall alternative works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich.
Same or better
- $24 less
- Very close colour
- Same natural finish
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Runs slightly lighter
- No long-wear claim
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Kosas Revealer Super Creamy + Brightening Concealer Tone 9.5 N
SephoraYour shade $36 at Sephora
Closest overall alternative
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.