Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced
Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches made for sensitive skin, in liquid form, without talc or silicones.
- 4 matches have no formulation listed and are not shown.
- 6 matches have no skin type listed and are not shown.
Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 45.5 Deep Ebony
The equivalent shade: scored on colour, depth and undertone only.
CocoaChange shade
- Shade match
- 66out of 100
- Colour
- 60
- Depth
- 89
- Undertone
- 65
SephoraYour shade $36 at Sephora
Where to buy 45.5 Deep Ebony
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Cocoa
Too Faced Born This Way Soft Matte Foundation, shade Cocoa
- Very close colour
- Very deep · Neutral undertone
$48
Closest foundations
546N
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 546N
- Looks identical
- Very deep · Neutral undertone
$48
BR152
Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR152
- Looks identical
- Very deep · Neutral undertone
$72
400 Neutral
L'Oréal Paris Lumi Le Glow Skin Tint, shade 400 Neutral
- Looks identical
- Very deep · Neutral undertone
$16.99
7N Neutral
Neutral Deep
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep
- Looks identical
- Very deep · Neutral undertone
$39
Atelier R3
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R3
- Looks identical
- Very deep · Neutral undertone
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 45.5 Deep Ebony, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 45.5 Deep Ebony.
Same or better
- $6 less
- Same natural finish
- Same full coverage
- Both claim long-wearing
- Both claim not settling into lines
Different
- Visible colour difference
- Runs slightly lighter
- Slightly cooler undertone
- Does not claim a lightweight feel
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 45.5 Deep Ebony
SephoraYour shade $36 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.