Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced
Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium1
- Full0
- Buildable0
Formulation
- Liquid1
- Cream0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
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1 of 30 matches
Only showing matches made for sensitive skin, with medium coverage, with a matte finish.
- 1 match has no coverage listed and is not shown.
- 6 matches have no skin type listed and are not shown.
Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 550 Suede C
The equivalent shade and the most similar concealer overall.
CocoaChange shade
- Overall match
- 73out of 100
- Shade (Shade match)
- 76
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 60
- Shade match
- 76out of 100
- Colour
- 77
- Depth
- 93
- Undertone
- 65
SephoraYour shade $36 at Sephora
Where to buy 550 Suede C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at Sephora
Ulta Beautyfrom $32 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Cocoa
Too Faced Born This Way Soft Matte Foundation, shade Cocoa
- Very close colour
- Very deep · Neutral undertone
$48
Closest foundations
546N
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 546N
- Looks identical
- Very deep · Neutral undertone
$48
BR152
Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR152
- Looks identical
- Very deep · Neutral undertone
$72
400 Neutral
L'Oréal Paris Lumi Le Glow Skin Tint, shade 400 Neutral
- Looks identical
- Very deep · Neutral undertone
$16.99
7N Neutral
Neutral Deep
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep
- Looks identical
- Very deep · Neutral undertone
$39
Atelier R3
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R3
- Looks identical
- Very deep · Neutral undertone
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 550 Suede C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 550 Suede C.
Same or better
- $4 less
- Medium rather than full coverage
- Claims a blurring effect
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Slightly cooler undertone
- Matte finish instead of natural
- Not marketed for normal skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy 550 Suede C
SephoraYour shade $36 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.