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Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 4 matches have no formulation listed and are not shown.
  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 6W1

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
CocoaChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Laura Mercier
6W1
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
73out of 100
Colour
73
Depth
85
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    50 Deep Golden
    Shade match 69
    $32SephoraSephora$4 less (11%)

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    546N

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 546N

    • Looks identical
    • Very deep · Neutral undertone

    $48

    SephoraView at Sephora
  2. Chanel LES BEIGES Water-Fresh Complexion Touch

    BR152

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR152

    • Looks identical
    • Very deep · Neutral undertone

    $72

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Lumi Le Glow Skin Tint

    400 Neutral

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 400 Neutral

    • Looks identical
    • Very deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Hydra Nude Foundation

    7N Neutral

    Dior Forever Hydra Nude Foundation, shade 7N Neutral

    • Looks identical
    • Very deep · Neutral undertone

    $60

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep

    • Looks identical
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R3

    Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R3

    • Looks identical
    • Very deep · Neutral undertone

    $69

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest match6W1Score
Shade match55% of overall73
Colour73#6a3c23#7d4127Close colourColour difference 4.6 (0 is identical)
Depth85Very deepVery deepSameDepth difference: 5.9
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1.

Same or better

  • $2 less
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Slightly warmer undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 6W1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.