Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced
4.3 (8,182)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
69
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 9.5 N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest shade matchTone 9.5 NHow they compareScore
Shade match55% of overall86
Colour60%78#6a3c23#77402bClose colourColour difference 3.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 73/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest overall alternative6W1How they compareScore
Shade match55% of overall73
Colour60%73#6a3c23#7d4127Close colourColour difference 4.6 (0 is identical)
Overall match 80/100Shade match 73/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
