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Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage, vegan.

  • 1 match has no coverage listed and is not shown.
  • 6 matches have no skin type listed and are not shown.
  • 22 matches have no vegan claim listed and are not shown.

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 50 Deep Golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
CocoaChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Haus Labs
50 Deep Golden
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
69out of 100
Colour
65
Depth
91
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    546N

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 546N

    • Looks identical
    • Very deep · Neutral undertone

    $48

    SephoraView at Sephora
  2. Chanel LES BEIGES Water-Fresh Complexion Touch

    BR152

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR152

    • Looks identical
    • Very deep · Neutral undertone

    $72

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Lumi Le Glow Skin Tint

    400 Neutral

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 400 Neutral

    • Looks identical
    • Very deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Hydra Nude Foundation

    7N Neutral

    Dior Forever Hydra Nude Foundation, shade 7N Neutral

    • Looks identical
    • Very deep · Neutral undertone

    $60

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep

    • Looks identical
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R3

    Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R3

    • Looks identical
    • Very deep · Neutral undertone

    $69

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 50 Deep Golden, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest shade match50 Deep GoldenScore
Shade match55% of overall69
Colour65#6a3c23#6a4638Slight colour differenceColour difference 5.6 (0 is identical)
Depth91Very deepVery deepSameDepth difference: 4.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 73/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 50 Deep Golden.

Same or better

  • $4 less
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 50 Deep Golden

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.