Born This Way Super Coverage Multi-Use Concealer Cookie dupes and alternatives Too Faced
4.3 (8,182)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than olive undertone· Matte rather than natural finish
Score details
Shade match
79
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than olive undertone· Matte rather than natural finish
Score details
Shade match
75
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cookie (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl TruBlend Undercover Concealer in Warm Nude, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.
ComparedYour shadeCookieClosest shade matchWarm NudeHow they compareScore
Shade match55% of overall87
Colour60%93#d7a990#ddaa8cVery close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32.0 Tan Bronze, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.
ComparedYour shadeCookieClosest overall alternative32.0 Tan BronzeHow they compareScore
Shade match55% of overall81
Colour60%94#d7a990#d6a488Very close colourColour difference 1.7 (0 is identical)
Overall match 87/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$6 less (17%)
