Born This Way Super Coverage Multi-Use Concealer Cookie dupes and alternatives Too Faced
Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
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1 of 31 matches
Only showing matches with medium coverage, in liquid form, without talc or silicones.
- 2 matches have no coverage listed and are not shown.
- 9 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 7
The equivalent shade and the most similar concealer overall.
CookieChange shade
- Overall match
- 74out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 58
- Wear (Wear & performance)
- 82
- Skin (Skin suitability)
- 50
- Shade match
- 81out of 100
- Colour
- 85
- Depth
- 95
- Undertone
- 65
SephoraYour shade $36 at Sephora
Where to buy 7
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cookie (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Natural Beige
Too Faced Born This Way Soft Matte Foundation, shade Natural Beige
- Nearest in this range
- Medium tan · Neutral · neutral golden undertone
$48
View at Ulta BeautyClosest foundations
Nude 4
Creamy Natural
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Creamy Natural
- Looks identical
- Light medium · Neutral undertone
$12.99
BR22
Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR22
- Looks identical
- Medium light · Neutral undertone
$70
330 Medium
Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 330 Medium
- Close colour
- Medium light · Olive undertone
$52
15 Brasilia
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia
- Looks identical
- Medium light · Warm · golden undertone
$20
06 Deep
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7.
Same or better
- Medium rather than full coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Slightly warmer undertone
- Radiant finish instead of natural
- Does not claim not settling into lines
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 7
SephoraYour shade $36 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.