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Born This Way Super Coverage Multi-Use Concealer Cookie dupes and alternatives Too Faced

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, vegan.

  • 2 matches have no coverage listed and are not shown.
  • 9 matches have no formulation listed and are not shown.
  • 17 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 300C

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
CookieChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
300C
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
61
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
79out of 100
Colour
91
Depth
96
Undertone
40
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    310W
    Shade match 75
    $24SephoraSephora$12 less (33%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 74
    $24SephoraSephora$12 less (33%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 69
    $24SephoraSephora$12 less (33%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    69
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium tan with cool pink undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cookie (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Nudestix Tinted Cover Foundation

    Nude 4

    Nudestix Tinted Cover Foundation, shade Nude 4

    • Looks identical
    • Medium light · Neutral undertone

    $40

    Ulta BeautyView at Ulta Beauty
  2. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Creamy Natural

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Creamy Natural

    • Looks identical
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Chanel LES BEIGES Water-Fresh Complexion Touch

    BR22

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR22

    • Looks identical
    • Medium light · Neutral undertone

    $70

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    330 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 330 Medium

    • Close colour
    • Medium light · Olive undertone

    $52

    SephoraView at Sephora
  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Looks identical
    • Medium light · Warm · golden undertone

    $20

    Ulta BeautyView at Ulta Beauty
  6. Clinique Almost Powder Makeup SPF 18 Foundation

    06 Deep

    Clinique Almost Powder Makeup SPF 18 Foundation, shade 06 Deep

    • Very close colour
    • Light medium

    $40

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 300C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.

ComparedYour shadeCookieClosest match300CScore
Shade match55% of overall79
Colour91#d7a990#ddae90Very close colourColour difference 2.2 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone40OliveCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationOily, dry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 78/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 300C.

Same or better

  • $12 less
  • Very close colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 300C

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.