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Born This Way Super Coverage Multi-Use Concealer Ganache dupes and alternatives Too Faced

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 9N

The equivalent shade and the most similar concealer overall.

The match
Estée Lauder
9N
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $38SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with neutral rich-brown undertones

    High confidence· Digital match

    View match
  2. Shade match 76
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish

    Retailer shade note: very rich with red undertones

    High confidence· Digital match

    View match
  3. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17 Deep
    Shade match 79
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 71
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish

    Retailer shade note: very rich with neutral undertones

    High confidence· Digital match

    View match
  5. Shade match 69
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourMatte rather than natural finish

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish

    Retailer shade note: rich deep with warm neutral undertones

    High confidence· Digital match

    View match
  6. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62W espresso warm
    Shade match 71
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  7. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61N espresso neutral
    Shade match 70
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  8. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62H espresso honey
    Shade match 69
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    445 Espresso
    Shade match 67
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines

    Differences: Noticeably different swatch colourMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    67
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. Shade match 63
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish

    Score details
    Shade match
    63
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish

    Retailer shade note: rich deep with neutral golden undertones

    High confidence· Digital match

    View match
  11. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep
    Shade match 68
    $36SephoraSephoraSame price

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    68
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  12. #13 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep
    Shade match 66
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish

    Score details
    Shade match
    66
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. #14 · Tarte

    Shape Tape Full Coverage Matte Concealer

    64W espresso warm
    Shade match 64
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  14. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    63N espresso neutral
    Shade match 62
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    62
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Ganache (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Ganache

    Too Faced Born This Way Soft Matte Foundation, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $48

Closest foundations

  1. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 65 N

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Deepest 65 N

    • Looks identical
    • Rich deep · Neutral undertone

    $17.99

  2. Juvia's Place I Am Magic Velvety Matte Foundation

    120 Chad

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 120 Chad

    • Very close colour
    • Rich deep · Neutral undertone

    $24

  3. Natasha Denona HY-GLAM Powder Foundation

    NP16

    Natasha Denona HY-GLAM Powder Foundation, shade NP16

    • Very close colour
    • Rich deep · Neutral undertone

    $55

  4. Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation

    34

    Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation, shade 34

    • Very close colour
    • Rich deep · Neutral undertone

    $46

  5. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    11

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 11

    • Very close colour
    • Rich deep · Neutral undertone

    $39

  6. Youthforia DATE NIGHT Skin Tint Serum Foundation

    570

    Youthforia DATE NIGHT Skin Tint Serum Foundation, shade 570

    • Very close colour
    • Rich deep · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 9N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Ganache. Every attribute compared, with its share of the score.

ComparedYour shadeGanacheClosest match9NScore
Shade match55% of overall96
Colour93#3f1d11#402113Very close colourColour difference 1.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 87/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 9N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 9N

Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.