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Born This Way Super Coverage Multi-Use Concealer Honey dupes and alternatives Too Faced

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or silicones.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Sand

The equivalent shade and the most similar concealer overall.

The match
NYX Professional Makeup
Sand
Depth and undertone: Medium tan
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
87out of 100
Colour
92
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 76
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $42SephoraSephoraCosts $6 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan to deep with a golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 81
    $42SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium
    Shade match 71
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Honey (Medium tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Slight colour difference
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. SIIA Cosmetics Flawless Glow Cushion Foundation

    N10 Amber

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade N10 Amber

    • Looks identical
    • Medium tan · Neutral undertone

    $18.75

  2. Tower 28 Beauty SunnyDays Skin Tint

    45 Silver Lake

    Tower 28 Beauty SunnyDays Skin Tint, shade 45 Silver Lake

    • Very close colour
    • Medium tan · Neutral undertone

    $32

  3. Chanel N°1 DE CHANEL Revitalizing Foundation

    B70

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade B70

    • Very close colour
    • Medium tan · Neutral undertone

    $81

  4. Well People Supernatural Complexion Stick

    32 Tan Neutral

    Well People Supernatural Complexion Stick, shade 32 Tan Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $18.20

  5. Chanel LES BEIGES Water-Fresh Complexion Touch

    B60

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B60

    • Looks identical
    • Tan · Neutral · neutral golden undertone

    $72

  6. Hourglass Veil Hydrating Skin Tint Foundation

    13

    Hourglass Veil Hydrating Skin Tint Foundation, shade 13

    • Very close colour
    • Medium tan · Neutral undertone

    $49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest matchSandScore
Shade match55% of overall87
Colour92#b58464#ba8863Very close colourColour difference 2.1 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand.

Same or better

  • $24 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Sand

Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.