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Born This Way Super Coverage Multi-Use Concealer Honey dupes and alternatives Too Faced

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Skin type

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Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, vegan.

  • 4 matches have no formulation listed and are not shown.
  • 18 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 410N

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
HoneyChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
410N
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
61
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
89out of 100
Colour
89
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    440C
    Shade match 78
    $24SephoraSephora$12 less (33%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium deep with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 77
    $24SephoraSephora$12 less (33%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium tan with warm neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Honey (Medium tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Slight colour difference
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. SIIA Cosmetics Flawless Glow Cushion Foundation

    N10 Amber

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade N10 Amber

    • Looks identical
    • Medium tan · Neutral undertone

    $18.75

    Ulta BeautyView at Ulta Beauty
  2. Tower 28 Beauty SunnyDays Skin Tint

    45 Silver Lake

    Tower 28 Beauty SunnyDays Skin Tint, shade 45 Silver Lake

    • Very close colour
    • Medium tan · Neutral undertone

    $32

    SephoraView at Sephora
  3. Chanel N°1 DE CHANEL Revitalizing Foundation

    B70

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade B70

    • Very close colour
    • Medium tan · Neutral undertone

    $81

    Ulta BeautyView at Ulta Beauty
  4. Well People Supernatural Complexion Stick

    32 Tan Neutral

    Well People Supernatural Complexion Stick, shade 32 Tan Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  5. Chanel LES BEIGES Water-Fresh Complexion Touch

    B60

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B60

    • Looks identical
    • Tan · Neutral · neutral golden undertone

    $72

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Veil Hydrating Skin Tint Foundation

    13

    Hourglass Veil Hydrating Skin Tint Foundation, shade 13

    • Very close colour
    • Medium tan · Neutral undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 410N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest match410NScore
Shade match55% of overall89
Colour89#b58464#bc8760Very close colourColour difference 2.4 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.1
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationOily, dry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 410N.

Same or better

  • $12 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 410N

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.