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Born This Way Super Coverage Multi-Use Concealer Light Beige dupes and alternatives Too Faced

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a satin finish, in liquid form, without talc.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

The equivalent shade and the most similar concealer overall.

The match
e.l.f. Cosmetics
Fair Rose
Depth and undertone: Light · Cool · pink
Finish and coverage: Satin · Full coverage
Overall match
90out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
86out of 100
Colour
93
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneSatin rather than natural finish

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Satin rather than natural finish

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Light Beige (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Pearl

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Pearl

    • Very close colour
    • Light · Neutral undertone

    $49

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2N22 - Nude

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2N22 - Nude

    • Looks identical
    • Light medium · Neutral undertone

    $49

  2. Revolution Beauty Superfix Blur Longwear Foundation

    F2NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F2NC

    • Looks identical
    • Light · Neutral undertone

    $14

  3. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Light 205 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Light 205 N

    • Looks identical
    • Light medium · Neutral undertone

    $16

  4. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 10 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $41

  5. MAC Cosmetics Studio Fix Powder Plus Foundation

    N6

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade N6

    • Looks identical
    • Light medium · Neutral undertone

    $39

  6. Rude Perfect Base Foundation Stick

    13N Light Neutral

    Rude Perfect Base Foundation Stick, shade 13N Light Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8.75

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest matchFair RoseScore
Shade match55% of overall86
Colour93#e1b393#e9b999Very close colourColour difference 1.7 (0 is identical)
Depth94Light mediumLightCloseDepth difference: 3.4
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose.

Same or better

  • $28 less
  • Very close colour
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Fair Rose

Best price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.