Born This Way Super Coverage Multi-Use Concealer Maple dupes and alternatives Too Faced
4.3 (8,182)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/combination skin
Score details
Shade match
92
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
76
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with very warm, golden or olive undertones
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Medium rather than full coverage
Score details
Shade match
70
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Maple (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Maple. Every attribute compared, with its share of the score.
ComparedYour shadeMapleClosest match490How they compareScore
Shade match55% of overall95
Colour60%93#966142#925c3dVery close colourColour difference 1.8 (0 is identical)
Depth15%96Deep tanDeepCloseDepth difference: 2.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 89/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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