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Born This Way Super Coverage Multi-Use Concealer Maple dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones or fragrance.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
MapleChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
44.0 Deep Natural
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
73out of 100
Colour
58
Depth
86
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey
    Shade match 68
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Maple (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Maple

    Too Faced Born This Way Soft Matte Foundation, shade Maple

    • Nearest in this range
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Natural Matte Velvet Compact Foundation

    7N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 7N

    • Looks identical
    • Deep tan · Neutral undertone

    $64

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Foundation

    13 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $52

    SephoraView at Sephora
  3. PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DN7 Cocoa

    PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer, shade DN7 Cocoa

    • Looks identical
    • Deep tan · Neutral undertone

    $40

    Ulta BeautyView at Ulta Beauty
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    24N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora
  5. Refy Skin Base Hydrating Gel Skin Tint

    240N

    Refy Skin Base Hydrating Gel Skin Tint, shade 240N

    • Very close colour
    • Deep · Neutral undertone

    $40

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Maple. Every attribute compared, with its share of the score.

ComparedYour shadeMapleClosest match44.0 Deep NaturalScore
Shade match55% of overall73
Colour58#966142#825b4aSlight colour differenceColour difference 6.5 (0 is identical)
Depth86Deep tanDeepCloseDepth difference: 5.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 82/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural.

Same or better

  • $6 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly deeper
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 44.0 Deep Natural

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.