Beautler.Your beauty butler

Born This Way Super Coverage Multi-Use Concealer Maple dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol0Vegan0Cruelty-free3Oil-free3With SPF0Mineral0

Avoid an ingredient

Sort

3 of 30

Only showing matches made for normal skin, in cream form.

  • 2 matches have no formulation listed and are not shown.
  • 5 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 490

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
MapleChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
490
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450
    Shade match 93
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480
    Shade match 85
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Maple (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Maple

    Too Faced Born This Way Soft Matte Foundation, shade Maple

    • Nearest in this range
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Natural Matte Velvet Compact Foundation

    7N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 7N

    • Looks identical
    • Deep tan · Neutral undertone

    $64

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Foundation

    13 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $52

    SephoraView at Sephora
  3. PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DN7 Cocoa

    PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer, shade DN7 Cocoa

    • Looks identical
    • Deep tan · Neutral undertone

    $40

    Ulta BeautyView at Ulta Beauty
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    24N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora
  5. Refy Skin Base Hydrating Gel Skin Tint

    240N

    Refy Skin Base Hydrating Gel Skin Tint, shade 240N

    • Very close colour
    • Deep · Neutral undertone

    $40

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Maple. Every attribute compared, with its share of the score.

ComparedYour shadeMapleClosest match490Score
Shade match55% of overall95
Colour93#966142#925c3dVery close colourColour difference 1.8 (0 is identical)
Depth96Deep tanDeepCloseDepth difference: 2.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 490

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.