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Born This Way Super Coverage Multi-Use Concealer Marshmallow dupes and alternatives Too Faced

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral, applied. Remove

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Only showing matches with buildable coverage, mineral-based, without silicones.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Very Fair 0.5C

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
MarshmallowChange shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Very Fair 0.5C
Depth and undertone: Fair · Cool · pink
Finish and coverage: Luminous · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
55
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
81
Depth
80
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  2. TIRTIR Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN

    TIRTIR Mask Fit AI Filter Cushion, shade 15C FAIR PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty
  3. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Fair 20 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Fair 20 R

    • Looks identical
    • Very fair · Cool · rosy undertone

    $17.99

    SephoraView at Sephora
  4. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  5. L'Oréal Paris True Match Super-Blendable Foundation

    C0.5 Cool Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light

    • Looks identical
    • Very fair · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair 1 Cool

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair 1 Cool

    • Looks identical
    • Very fair · Cool undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow. Every attribute compared, with its share of the score.

ComparedYour shadeMarshmallowClosest matchVery Fair 0.5CScore
Shade match55% of overall86
Colour81#f7d6c2#eac7b3Close colourColour difference 3.5 (0 is identical)
Depth80Very fairFairSome differenceDepth difference: 7.3
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5C.

Same or better

  • $5 less
  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Luminous finish instead of natural

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Very Fair 0.5C

Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.