Born This Way Super Coverage Multi-Use Concealer Marshmallow dupes and alternatives Too Faced
4.3 (8,182)·Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
83
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow. Every attribute compared, with its share of the score.
ComparedYour shadeMarshmallowClosest match10.5 LightHow they compareScore
Shade match55% of overall87
Colour60%79#f7d6c2#f7dec8Close colourColour difference 3.8 (0 is identical)
Overall match 90/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (17%)
