Born This Way Super Coverage Multi-Use Concealer Marshmallow dupes and alternatives Too Faced
Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
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1 of 30 matches
Only showing matches with buildable coverage, with a natural finish, without talc or alcohol denat.
- 2 matches have no coverage listed and are not shown.
Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 2C
The equivalent shade and the most similar concealer overall.
MarshmallowChange shade
- Overall match
- 88out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 50
- Shade match
- 93out of 100
- Colour
- 89
- Depth
- 98
- Undertone
- 100
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Where to buy 2C
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Swan
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan
- Close colour
- Fair · Neutral undertone
$49
View at SephoraClosest foundations
0CR Cool Rosy
Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy
- Looks identical
- Very fair · Cool · rosy undertone
$60
15C FAIR PORCELAIN
TIRTIR Mask Fit AI Filter Cushion, shade 15C FAIR PORCELAIN
- Looks identical
- Very fair · Cool undertone
$25
Fair 20 R
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Fair 20 R
- Looks identical
- Very fair · Cool · rosy undertone
$17.99
0CR Cool Rosy
Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy
- Looks identical
- Very fair · Cool · rosy undertone
$60
C0.5 Cool Light
L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light
- Looks identical
- Very fair · Cool undertone
$13.99
Fair 1 Cool
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair 1 Cool
- Looks identical
- Very fair · Cool undertone
$41
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.
Same or better
- $6 less
- Very close colour
- Same cool undertone
- Same natural finish
- Buildable rather than full coverage
- Claims a skin-like finish
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy 2C
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.