Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
18 of 30 matches
Only showing matches with full coverage, in liquid form, without talc.
The equivalent shade and the most similar concealer overall.
SephoraYour shade $36 at Sephora
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$6 less (17%)Matches: Same cool undertoneSame natural finishSame full coverage
Differences: Does not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for cool undertones
High confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$6 less (17%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra light with cool undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephora$22 less (61%)Matches: Same natural finishSame full coverageBoth claim long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephora$22 less (61%)Matches: Same natural finishSame full coverageBoth claim long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephora$4 less (11%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: Very Fair, Neutral
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: very fair with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same natural finishSame full coverageBoth claim long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Slightly deeperMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish
Retailer shade note: very fair with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraSame priceMatches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 17 matches
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Swan
$49
0CR Cool Rosy
$60
15C FAIR PORCELAIN
$25
Fair 20 R
$17.99
0CR Cool Rosy
$60
C0.5 Cool Light
$13.99
Fair 1 Cool
$41
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Stone 1.3, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Stone 1.3.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
