Born This Way Super Coverage Multi-Use Concealer Marshmallow dupes and alternatives Too Faced
Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural1
- Radiant0
- Luminous0
Formulation
- Liquid1
- Cream0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches made for sensitive skin, with medium coverage.
- 2 matches have no coverage listed and are not shown.
- 4 matches have no skin type listed and are not shown.
Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1
The equivalent shade and the most similar concealer overall.
MarshmallowChange shade
- Overall match
- 84out of 100
- Shade (Shade match)
- 80
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 84
- Shade match
- 80out of 100
- Colour
- 81
- Depth
- 97
- Undertone
- 65
SephoraYour shade $36 at Sephora
Where to buy 0N1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at Sephora
Ulta Beauty$34View at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Marshmallow (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Swan
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan
- Close colour
- Fair · Neutral undertone
$49
Closest foundations
0CR Cool Rosy
Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy
- Looks identical
- Very fair · Cool · rosy undertone
$60
15C FAIR PORCELAIN
TIRTIR Mask Fit AI Filter Cushion, shade 15C FAIR PORCELAIN
- Looks identical
- Very fair · Cool undertone
$25
Fair 20 R
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Fair 20 R
- Looks identical
- Very fair · Cool · rosy undertone
$17.99
0CR Cool Rosy
Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy
- Looks identical
- Very fair · Cool · rosy undertone
$60
C0.5 Cool Light
L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light
- Looks identical
- Very fair · Cool undertone
$13.99
Fair 1 Cool
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair 1 Cool
- Looks identical
- Very fair · Cool undertone
$41
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Marshmallow. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1.
Same or better
- $2 less
- Same natural finish
- Medium rather than full coverage
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Neutral rather than cool undertone
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy 0N1
SephoraYour shade $36 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.