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Born This Way Super Coverage Multi-Use Concealer Mocha dupes and alternatives Too Faced

Deep tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form, without talc or silicones.

  • 5 matches have no coverage listed and are not shown.
  • 6 matches have no formulation listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
MochaChange shade
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
19NC
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Shade match
40out of 100
Colour
63
Depth
85
Undertone
85
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deepWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Mocha (Deep tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Nearest in this range
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    57N Rich Neutral

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 57N Rich Neutral

    • Looks identical
    • Deep tan · Cool undertone

    $42

    SephoraView at Sephora
  2. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Deep Bronze

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Deep Bronze

    • Very close colour
    • Deep tan · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Tan Dark Cool

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Tan Dark Cool

    • Very close colour
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8N1 Espresso

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8N1 Espresso

    • Very close colour
    • Deep tan · Cool undertone

    $52

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Lumi Le Glow Skin Tint

    320 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 320 Cool

    • Very close colour
    • Deep tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW57

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW57

    • Close colour
    • Tan · Cool undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest shade match19NCScore
Shade match55% of overall40
Colour63#a76e54#b8774fSlight colour differenceColour difference 5.8 (0 is identical)
Depth85Deep tanTanSome differenceDepth difference: 6.0
Retailer descriptionRich deepTanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone85Cool · rosyNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC.

Same or better

  • $6 less
  • Similar undertone (neutral vs cool)
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Retailer describes it as tan, yours as rich deep

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 19NC

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.