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Born This Way Super Coverage Multi-Use Concealer Natural Beige dupes and alternatives Too Faced

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free18No drying alcohol18Vegan4Cruelty-free10Oil-free0With SPF0Mineral0

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18 of 30

Only showing matches without fragrance or alcohol denat.

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 11 Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
Haus Labs
11 Light Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
25.0 Medium Natural
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.5 Medium Nude
    Shade match 85
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze
    Shade match 85
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium
    Shade match 84
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    2N1
    Shade match 88
    $34SephoraSephora$2 less (6%)

    Matches: Same neutral undertoneSame natural finishBoth claim not settling into lines

    Differences: Medium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSatin rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly lighter · Satin rather than natural finish

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze
    Shade match 78
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5
    Shade match 84
    $39SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Light, Neutral

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8
    Shade match 81
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertone

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone

    Retailer shade note: Light, Warm Peach

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4
    Shade match 79
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: Light Medium, Cool Rosy

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Silk 2.5
    Shade match 78
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertone

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone

    Retailer shade note: Light, Cool Pink

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    2W1
    Shade match 73
    $34SephoraSephora$2 less (6%)

    Matches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3
    Shade match 76
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertone

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone

    Retailer shade note: Light, Cool Rosy

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3
    Shade match 75
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertone

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone

    Retailer shade note: Light, Warm Olive

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  15. #17 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    5
    Shade match 89
    $42SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light
    Shade match 82
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Natural Beige (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Light Beige

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Light Beige

    • Nearest in this range
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    25N Bronze

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 25N Bronze

    • Looks identical
    • Light medium · Neutral undertone

    $32

    SephoraView at Sephora
  2. Temptu Perfect Canvas Foundation

    3N Buff

    Temptu Perfect Canvas Foundation, shade 3N Buff

    • Looks identical
    • Light medium · Neutral undertone

    $34

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    260

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 260

    • Looks identical
    • Medium light · Neutral undertone

    $44

    SephoraView at Sephora
  4. Dior Forever Skin Glow Foundation

    3.5N Neutral

    Dior Forever Skin Glow Foundation, shade 3.5N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    3.5N Neutral

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 3.5N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  6. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    11.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 11.5N

    • Looks identical
    • Light medium · Neutral undertone

    $48

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 11 Light Neutral, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest shade match11 Light NeutralScore
Shade match55% of overall91
Colour86#d7aa8c#d0a480Very close colourColour difference 2.9 (0 is identical)
Depth94Light mediumMedium lightCloseDepth difference: 3.4
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 11 Light Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest overall alternative25.0 Medium NaturalScore
Shade match55% of overall89
Colour84#d7aa8c#e0b491Close colourColour difference 3.2 (0 is identical)
Depth88Light mediumLight mediumSameDepth difference: 5.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural.

Same or better

  • $6 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 11 Light Neutral

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.