Born This Way Super Coverage Multi-Use Concealer Natural Beige dupes and alternatives Too Faced
4.3 (8,182)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/combination skin
Score details
Shade match
91
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium to medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool rosy undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly lighter· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with cool pink undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly lighter· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
83
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly deeper· Slightly warmer undertone· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm peach undertones
Matches: Same natural finish· Same full coverage· Claims transfer resistance
Differences: Slightly lighter· Slightly cooler undertone· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Natural Beige (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 3N Neutral, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.
ComparedYour shadeNatural BeigeClosest shade match3N NeutralHow they compareScore
Shade match55% of overall93
Colour60%88#d7aa8c#d7ab86Very close colourColour difference 2.5 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type100%33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.
ComparedYour shadeNatural BeigeClosest overall alternative25.0 Medium NaturalHow they compareScore
Shade match55% of overall89
Colour60%84#d7aa8c#e0b491Close colourColour difference 3.2 (0 is identical)
Overall match 91/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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