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Born This Way Super Coverage Multi-Use Concealer Natural Beige dupes and alternatives Too Faced

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a satin finish, in liquid form.

  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Medium Sand
Depth and undertone: Light · Neutral
Finish and coverage: Satin · Full coverage
Overall match
88out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
84out of 100
Colour
77
Depth
82
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Natural Beige (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Light Beige

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Light Beige

    • Nearest in this range
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    25N Bronze

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 25N Bronze

    • Looks identical
    • Light medium · Neutral undertone

    $32

    SephoraView at Sephora
  2. Temptu Perfect Canvas Foundation

    3N Buff

    Temptu Perfect Canvas Foundation, shade 3N Buff

    • Looks identical
    • Light medium · Neutral undertone

    $34

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    260

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 260

    • Looks identical
    • Medium light · Neutral undertone

    $44

    SephoraView at Sephora
  4. Dior Forever Skin Glow Foundation

    3.5N Neutral

    Dior Forever Skin Glow Foundation, shade 3.5N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    3.5N Neutral

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 3.5N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  6. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    11.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 11.5N

    • Looks identical
    • Light medium · Neutral undertone

    $48

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest matchMedium SandScore
Shade match55% of overall84
Colour77#d7aa8c#e8b691Close colourColour difference 4.0 (0 is identical)
Depth82Light mediumLightSome differenceDepth difference: 6.8
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand.

Same or better

  • $28 less
  • Same neutral undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Medium Sand

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.