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Born This Way Super Coverage Multi-Use Concealer Nude dupes and alternatives Too Faced

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, cruelty-free, without alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Crème 1.5

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
Crème 1.5
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Full coverage
Shade match
88out of 100
Colour
83
Depth
84
Undertone
100
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
Fair Rose
Depth and undertone: Light · Cool · pink
Finish and coverage: Satin · Full coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneSatin rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than natural finish

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  3. Shade match 81
    $39SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Very Fair, Cool Pink

    High confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 67
    $8Ulta BeautyUlta Beauty$28 less (78%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneSatin rather than natural finish

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than natural finish

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 73
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone

    Retailer shade note: Very Fair, Neutral

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Nude (Fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Snow

    Too Faced Born This Way Soft Matte Foundation, shade Snow

    • Very close colour
    • Light · Neutral undertone

    $48

Closest foundations

  1. MAC Cosmetics Studio Radiance Skin Tint Stick

    LIGHT 2

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade LIGHT 2

    • Looks identical
    • Fair · Cool · rosy undertone

    $38

  2. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Cool Porcelai

    • Looks identical
    • Fair · Cool undertone

    $14.99

  3. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

  4. L'Oréal Paris Age Perfect Radiant Serum Foundation

    Beige Rose

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade Beige Rose

    • Very close colour
    • Light · Cool · rosy undertone

    $19.99

  5. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    1C0 Shell

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 1C0 Shell

    • Very close colour
    • Fair · Cool · pink undertone

    $52

  6. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    5C Pine

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 5C Pine

    • Very close colour
    • Light · Cool undertone

    $50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Crème 1.5, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest shade matchCrème 1.5Score
Shade match55% of overall88
Colour83#f3c3ab#e5b79eClose colourColour difference 3.2 (0 is identical)
Depth84FairLightSome differenceDepth difference: 6.4
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Crème 1.5.

Same or better

  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest overall alternativeFair RoseScore
Shade match55% of overall85
Colour78#f3c3ab#e9b999Close colourColour difference 3.9 (0 is identical)
Depth87FairLightCloseDepth difference: 5.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose.

Same or better

  • $28 less
  • Same cool undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Vanish Airbrush Full Coverage Longwear Concealer Crème 1.5

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

Best price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.