Beautler.Your beauty butler

Born This Way Super Coverage Multi-Use Concealer Nude dupes and alternatives Too Faced

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
Sort

4 of 30

Only showing matches with full coverage, with a matte finish, without talc or alcohol denat.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 4 Fair-Medium

The equivalent shade and the most similar concealer overall.

The match
Charlotte Tilbury
4 Fair-Medium
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
70
Wear (Wear & performance)
65
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Same price

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish

    Retailer shade note: fair with pink undertones

    High confidence· Digital match

    View match
  2. Shade match 84
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  3. Shade match 80
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: neutral beige with neutral undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Nude (Fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Snow

    Too Faced Born This Way Soft Matte Foundation, shade Snow

    • Very close colour
    • Light · Neutral undertone

    $48

Closest foundations

  1. MAC Cosmetics Studio Radiance Skin Tint Stick

    LIGHT 2

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade LIGHT 2

    • Looks identical
    • Fair · Cool · rosy undertone

    $38

  2. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Cool Porcelai

    • Looks identical
    • Fair · Cool undertone

    $14.99

  3. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

  4. L'Oréal Paris Age Perfect Radiant Serum Foundation

    Beige Rose

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade Beige Rose

    • Very close colour
    • Light · Cool · rosy undertone

    $19.99

  5. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    1C0 Shell

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 1C0 Shell

    • Very close colour
    • Fair · Cool · pink undertone

    $52

  6. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    5C Pine

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 5C Pine

    • Very close colour
    • Light · Cool undertone

    $50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 4 Fair-Medium, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest match4 Fair-MediumScore
Shade match55% of overall93
Colour89#f3c3ab#efc7b4Very close colourColour difference 2.4 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 81/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 4 Fair-Medium.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy 4 Fair-Medium

Best price
$36SephoraSephora
Same price

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.