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Born This Way Super Coverage Multi-Use Concealer Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free4No drying alcohol4Vegan4Cruelty-free4Oil-free0With SPF0Mineral0

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4 of 30

Only showing matches with buildable coverage, without alcohol denat or talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 28C

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
28C
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
87out of 100
Colour
82
Depth
84
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    27W
    Shade match 72
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: very deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    30NC
    Shade match 69
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Similar undertone (neutral vs cool)Same natural finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperBuildable rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Buildable rather than full coverage

    Retailer shade note: very deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    29N
    Shade match 69
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than full coverage

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sable (Rich deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Hazelnut

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Hazelnut

    • Close colour
    • Rich deep · Cool · rosy undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Espresso (C-116)

    • Looks identical
    • Rich deep · Cool undertone

    $58

    SephoraView at Sephora
  2. Maybelline Super Stay Lumi-Matte Foundation

    400

    Maybelline Super Stay Lumi-Matte Foundation, shade 400

    • Looks identical
    • Rich deep · Cool undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Mocha

    • Very close colour
    • Rich deep · Cool undertone

    $39

    SephoraView at Sephora
  4. Maybelline Lifter Stix Multi-Use Face Stick

    85

    Maybelline Lifter Stix Multi-Use Face Stick, shade 85

    • Very close colour
    • Rich deep · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45

    8C2 Intense Java

    Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45, shade 8C2 Intense Java

    • Very close colour
    • Rich deep · Cool undertone

    $55

    SephoraView at Sephora
  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Truffle DPP4

    • Very close colour
    • Rich deep · Cool · pink undertone

    $34

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 28C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest match28CScore
Shade match55% of overall87
Colour82#5b2f21#522415Close colourColour difference 3.3 (0 is identical)
Depth84Rich deepRich deepSome differenceDepth difference: 6.2
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 28C.

Same or better

  • $6 less
  • Same cool undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 28C

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.