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Born This Way Super Coverage Multi-Use Concealer Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without coconut oil.

  • 1 match has no coverage listed and is not shown.

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
NYX Professional Makeup
Deep
Depth and undertone: Very deep
Finish and coverage: Natural · Medium coverage
Shade match
69out of 100
Colour
64
Depth
91
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 58
    $34SephoraSephora$2 less (6%)

    Matches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    58
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sable (Rich deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Hazelnut

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Hazelnut

    • Close colour
    • Rich deep · Cool · rosy undertone

    $49

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Espresso (C-116)

    • Looks identical
    • Rich deep · Cool undertone

    $58

  2. Maybelline Super Stay Lumi-Matte Foundation

    400

    Maybelline Super Stay Lumi-Matte Foundation, shade 400

    • Looks identical
    • Rich deep · Cool undertone

    $15.99

  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Mocha

    • Very close colour
    • Rich deep · Cool undertone

    $39

  4. Maybelline Lifter Stix Multi-Use Face Stick

    85

    Maybelline Lifter Stix Multi-Use Face Stick, shade 85

    • Very close colour
    • Rich deep · Cool undertone

    $12.99

  5. Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45

    8C2 Intense Java

    Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45, shade 8C2 Intense Java

    • Very close colour
    • Rich deep · Cool undertone

    $55

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Truffle DPP4

    • Very close colour
    • Rich deep · Cool · pink undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest shade matchDeepScore
Shade match55% of overall69
Colour64#5b2f21#583b2dSlight colour differenceColour difference 5.8 (0 is identical)
Depth91Rich deepVery deepCloseDepth difference: 4.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep.

Same or better

  • $24 less
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Deep

Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.