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Born This Way Super Coverage Multi-Use Concealer Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with full coverage, without fragrance.

  • 1 match has no coverage listed and is not shown.
  • 6 matches have no skin type listed and are not shown.

Closest shade match: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N78

The equivalent shade: scored on colour, depth and undertone only.

The match
Make Up For Ever
4N78
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
74out of 100
Colour
65
Depth
91
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
$1 less (3%)

Your shade $36 at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC63

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NC63
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
73out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
70
Wear (Wear & performance)
75
Skin (Skin suitability)
90
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 60
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 62
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  3. Shade match 58
    $39SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    58
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: Very Deep, Cool Rosy

    Medium confidence· Digital match

    View match
  4. Shade match 65
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    65
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: rich deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 64
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  6. Shade match 60
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    60
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sable (Rich deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Hazelnut

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Hazelnut

    • Close colour
    • Rich deep · Cool · rosy undertone

    $49

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Espresso (C-116)

    • Looks identical
    • Rich deep · Cool undertone

    $58

  2. Maybelline Super Stay Lumi-Matte Foundation

    400

    Maybelline Super Stay Lumi-Matte Foundation, shade 400

    • Looks identical
    • Rich deep · Cool undertone

    $15.99

  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Mocha

    • Very close colour
    • Rich deep · Cool undertone

    $39

  4. Maybelline Lifter Stix Multi-Use Face Stick

    85

    Maybelline Lifter Stix Multi-Use Face Stick, shade 85

    • Very close colour
    • Rich deep · Cool undertone

    $12.99

  5. Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45

    8C2 Intense Java

    Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45, shade 8C2 Intense Java

    • Very close colour
    • Rich deep · Cool undertone

    $55

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Truffle DPP4

    • Very close colour
    • Rich deep · Cool · pink undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest shade match4N78Score
Shade match55% of overall74
Colour65#5b2f21#5a3a27Slight colour differenceColour difference 5.6 (0 is identical)
Depth91Rich deepVery deepCloseDepth difference: 4.1
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Cool · rosyNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 70/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78.

Same or better

  • $1 less
  • Similar undertone (neutral vs cool)
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC63, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest overall alternativeNC63Score
Shade match55% of overall72
Colour76#5b2f21#57311bClose colourColour difference 4.2 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.3
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone45Cool · rosyNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 73/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC63.

Same or better

  • $6 less
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Matte finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N78

Best price
$35SephoraSephora
$1 less (3%)

Your shade $36 at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC63

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.