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Born This Way Super Coverage Multi-Use Concealer Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, with a natural finish.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 8C

The equivalent shade and the most similar concealer overall.

The match
Estée Lauder
8C
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
77
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  2. Shade match 60
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 73
    $38SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 62
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  5. Shade match 58
    $39SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    58
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: Very Deep, Cool Rosy

    Medium confidence· Digital match

    View match
  6. Shade match 62
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sable (Rich deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Hazelnut

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Hazelnut

    • Close colour
    • Rich deep · Cool · rosy undertone

    $49

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Espresso (C-116)

    • Looks identical
    • Rich deep · Cool undertone

    $58

  2. Maybelline Super Stay Lumi-Matte Foundation

    400

    Maybelline Super Stay Lumi-Matte Foundation, shade 400

    • Looks identical
    • Rich deep · Cool undertone

    $15.99

  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Mocha

    • Very close colour
    • Rich deep · Cool undertone

    $39

  4. Maybelline Lifter Stix Multi-Use Face Stick

    85

    Maybelline Lifter Stix Multi-Use Face Stick, shade 85

    • Very close colour
    • Rich deep · Cool undertone

    $12.99

  5. Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45

    8C2 Intense Java

    Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45, shade 8C2 Intense Java

    • Very close colour
    • Rich deep · Cool undertone

    $55

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Truffle DPP4

    • Very close colour
    • Rich deep · Cool · pink undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest match8CScore
Shade match55% of overall84
Colour77#5b2f21#653721Close colourColour difference 4.0 (0 is identical)
Depth88Rich deepVery deepCloseDepth difference: 5.1
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 81/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C.

Same or better

  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 8C

Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.