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Born This Way Super Coverage Multi-Use Concealer Sand dupes and alternatives Too Faced

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, cruelty-free, without alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Suede 6.6

The equivalent shade and the most similar concealer overall.

The match
Hourglass
Suede 6.6
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
85out of 100
Colour
90
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: Medium, Cool Rosy

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden
    Shade match 84
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sand (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Looks identical
    • Medium light · Warm · peach undertone

    $53

  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    19W Beech

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 19W Beech

    • Looks identical
    • Medium light · Warm undertone

    $50

  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Neutral 280

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Neutral 280

    • Looks identical
    • Medium light · Warm · peach undertone

    $45

  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC27

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

  6. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Very close colour
    • Medium light · Warm · golden undertone

    $20

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Suede 6.6, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest matchSuede 6.6Score
Shade match55% of overall85
Colour90#dba485#d89f85Very close colourColour difference 2.3 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Suede 6.6.

Same or better

  • Very close colour
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Suede 6.6

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.