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Born This Way Super Coverage Multi-Use Concealer Sand dupes and alternatives Too Faced

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, vegan, without alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 37G medium-tan golden

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
SandChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Tarte
37G medium-tan golden
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
70
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
88
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sand (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Looks identical
    • Medium light · Warm · peach undertone

    $53

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    19W Beech

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 19W Beech

    • Looks identical
    • Medium light · Warm undertone

    $50

    SephoraView at Sephora
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Neutral 280

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Neutral 280

    • Looks identical
    • Medium light · Warm · peach undertone

    $45

    SephoraView at Sephora
  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC27

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  6. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Very close colour
    • Medium light · Warm · golden undertone

    $20

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest match37G medium-tan goldenScore
Shade match55% of overall84
Colour88#dba485#daaa89Very close colourColour difference 2.6 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 2.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 77/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden.

Same or better

  • $4 less
  • Very close colour
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Olive rather than warm undertone
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 37G medium-tan golden

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.