Beautler.Your beauty butler

Born This Way Super Coverage Multi-Use Concealer Sand dupes and alternatives Too Faced

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

5 of 30

Only showing matches with full coverage, without silicones or alcohol denat.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 4W Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
SandChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Dior
4W Warm
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Natural · Full coverage
Shade match
85out of 100
Colour
77
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $6 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
SandChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
21.0 Medium Tan
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze
    Shade match 78
    $30SephoraSephora$6 less (17%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural
    Shade match 74
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze
    Shade match 64
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sand (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Looks identical
    • Medium light · Warm · peach undertone

    $53

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    19W Beech

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 19W Beech

    • Looks identical
    • Medium light · Warm undertone

    $50

    SephoraView at Sephora
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Neutral 280

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Neutral 280

    • Looks identical
    • Medium light · Warm · peach undertone

    $45

    SephoraView at Sephora
  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC27

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  6. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Very close colour
    • Medium light · Warm · golden undertone

    $20

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 4W Warm, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest shade match4W WarmScore
Shade match55% of overall85
Colour77#dba485#ddaa81Close colourColour difference 4.1 (0 is identical)
Depth96Medium lightLight mediumCloseDepth difference: 2.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 4W Warm.

Same or better

  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Claims transfer resistance

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest overall alternative21.0 Medium TanScore
Shade match55% of overall82
Colour73#dba485#cf9d75Close colourColour difference 4.5 (0 is identical)
Depth90Medium lightMedium lightSameDepth difference: 4.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan.

Same or better

  • $6 less
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 4W Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $6 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.